It all started when my friend’s son wanted to come by my house to give me a Cutco knife demonstration.
Cutco is a knife company that has been around for the past 60 years and still maintains their old-fashioned sales philosophy. Their sales model is to hire college kids for the summer, give them a set up knives and have them sell door-to-door providing demos and asking for referrals from friends. No catalog, no web site, no web conferencing demo.
I agreed to sit through a long presentation and watched my friend’s son read his script, cut through leather and cut through a penny. Very impressive product but the presentation was weak. I can’t help it, I couldn’t contain myself from wanting to help him with his demo or at least take a stab at cutting up his generic and impersonal script.
The next day, I decided to carefully craft a detailed email to my friend suggesting some areas her son could improve upon in his demo. I didn’t do this to show off but because I wanted him to have more respect for the sales profession and to understand sales is about relationship building and having fun. I wanted him to understand that although companies like Cutco believe sales is like the old Glenngary Glenn Ross days, that doesn’t have to be the case. Customers just don’t appreciate going for the jugular when closing the sale anymore. Certainly, if this was my daughter, I would be happy to receive such detailed feedback from a pro.
Well it backfired, my friend thought my feedback was insulting, inappropriate and unrealistic for a young kid who just needs a summer job. I guess the superstition of knives breaking friendships might be true after all.
There’s nothing more frustrating than being misunderstood. When the message you intended to send is not received the same way. Instead it is decoded with lots of false assumptions and you get blamed for something you never intended to do. So frustrating.
I wanted to scream out, “no, that’s not what I meant” or “no, listen, let me make this clear” or “did you really hear what I have been trying to say.” But it was too late, I was already misunderstood.
In sales, there are common misunderstandings between the salesperson and their manager. Here’s a typical converation:
Salesperson- “I put some new numbers together on how I can best develop my territory this quarter.”
Manager- “So when can I expect to receive this?”
Salesperson- “I’m unsure how it will really happen without a few things in place.”
Manager- “What is holding you back? I need someone who will make things happen and not wait.”
Salesperson- “I’m not waiting, I am determining a strategy and want to check things out with you first.”
Manager- “I hired you to take things on and run with them and not wait.”
Sound familiar?
Most misunderstanding about performance expectations, new business expectations, compensation, iniatives and strategies are common. Unfortunately, they begin a long chain of turmoil and grief. It’s much better to air out any complaints or misunderstanding early and take the time to check things out before they escalate.