I’m hitting the conference circuit big these days. Negotiating anything from standing in front of the coat check and slipping my book in people’s bags to being a noontime speaker while everyone is stuffing their face with rubber chicken to selling my book or giving the first 25 copies free to anyone coming by my table.
Table 18 at MarketingSherpa’s 6th Annual B2B Marketing Sumitt on September 23/24- That’s where I will be so come and visit. But before you do- here are 10 reasons why I chose to attend this conference and even convinced my friends at ConnectAndSell to be part of the fun:
1. They are “real people” who want to build a sales audience and are hip enough to understand the the sales 2.0 thing
2. Location, location, location- it’s down the street from my office at the Westin in San Francisco
3. Brian Carroll, CEO of inTouch will be there and knows the lead generation space extremely well- he’s also been a great mentor
4. Very cool sponsors such as Tippit, Business.com, Omniture, Marketo and Hubspot who I can’t wait to meet.
5. My big buddies at Genius and Jigsaw who will be there and always the ones you want to invite to your party
6. A very targeted and sophisticated audience such as Netsuite, Actuate, Agilent, Citrix, Taleo, TrendMicro, Ariba
7. The fact this is a marketing conference is even more reason why sales needs to have a presence here
8. Case studies, sample best practices and sharing stories- lots of interchange with smart people.
9. To catch up on my reading – their benchmark guides and studies are great.
10. An opportunity to give away the first 25 copies of my book for free- so come by.
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