January 7, 2008
2008 Innovation
It’s time to hit refresh and start selling and managing in a new way. If you are driving with your eyes on the rear-view mirror you are not going to get there any faster.
This will slow you down and paralyze your risk-adverse mind.
So welcome this new year by decided to get out from your comfort zone- time to shake things up. If we sit in the comfort zone too long, we miss out on change opportunities that can move us and our customers to a better place.
Managers- don’t just manage by the numbers anymore. Get creative so you can encourage new behaviors.
Teams- don’t just sell the way you have always sold before, do something different and change it up.
Here are my innovation rules for the new year:
1. Look for new ways to prospect and create a 7-touch strategy that incorporates both phone, email, eblast, Texting efforts.
2. Create a 10 second credibility statement about your company and practice it over and over.
3. Have a stronger pre-call, on-the-call and post-call strategy and don’t get sloppy.
4. Stop staring at your Blackberry while people are talking to you.
5. If you are too comfortable, you know it’s time to change.


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