Are You Having a Hard Time Letting Go of Bad Leads?

Ever been in an unhappy relationship that you can’t seem to break off? Holding on to leads too long is like being in a relationship that’s going nowhere. Here are the similarities:

You think it’s going to change. When you call them next month, they will be ready to buy.

You get attention. They return your calls and emails so you believe they are being cooperative.

You don’t think you’ll find another. You’ve learned so much about them by now.

You make future plans together. Adding them to your forecast doesn’t close the sale nor get you a PO.

You have gotten used to each other. You’ve invested so much time with demos and evaluations, you can’t stop now.

This is the time of year for reflection and renewal. Letting go is part of this process. Take the time to carefully review your pipeline and learn to let go of your stale sales clutter and prepare to bring in the new.