Blogging Momentum is like Prospecting Momentum

Those of us who have committed to blogging feel guilty when we haven’t made an entry in days. We end up apologizing to our readership, feeling our creative juices have run dry, and believing we are just a has-been. We try to exercise the blogging muscle but find days are slipping by and the blogsphere is just not waiting for us.

Well guess what, it’s exactly like prospecting. The time commitment, discipline and momentum must be there and the longer we are away from it, the tougher it gets to return. When we drop out, we actually do a disservice to our prospects because they don’t get to hear about your great solution and connect with you. We skip out on the very opportunity to create something out there that starts the cycle.

 And yet, it’s very elusive. If I don’t blog today, the blog patrol isn’t going to come running after me and if I don’t prospect today, my prospects aren’t going to ask me where I’ve been. My manager may chase me down but I’ll have a good story. Get to it guys- make those new calls. Even though it’s end of quarter or end of month, a new call is the best way to get your prospecting muscle going again.