Change up your messaging- rrrrrrrrrright now

I went to a great improv class last night taught by the guys from BATS and came back refreshed. Some of you may have taken acting classes and practiced some Inprov techniques where you are forced to think on your feet, be spontaneous and energize your left and right brain.

One of the biggest problems we face in sales is  growing stale with our messaging. We say the same thing over and over and put ourselves and our prospects to sleep. We need to change it up constantly. An improv class is a great way to get energized, inspired and creative.

In our session, we played with some basic intros  the old fashioned way of “telephone.” That’s when you whisper something into someone’s ear and after it goes through a chain of 14 people, you hear how it was received. So I was first on this exercise and was asked to whisper what I do for a living into someone’s ear and it had to go down the line of 14 people. I decided to speak very clearly and whispered to the person next to me that I owned a company which taught corporate teams to sell by phone. Well after it went through the chain, the fourteenth person said, “you own a company which makes satellite phones.”  Ouch!

Powered by Qumana