Last week I coached a very talented salesperson who had just lost his biggest deal of the year to his competition. He worked so hard on it, created the need, educated the prospect, designed a price structure and basically teed up the deal. His competitor just showed up and grabbed the business at the final hour.
What to do with the competition? CRUSH it. The only way you ever get back is by crushing it. There will be more opportunities that you will win as I believe you can displace your competition by working hard, smart, being professional, and maintaining your sales integrity. You’ll be remembered in the long run.
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