Spending lots of time building a concise marketing plan that is now up to 11 pages and my neck and shoulders are killing me from being slumped over my laptop for hours. I’m stuck on what to work on first and next and after that. So I continue to spin around and land on smart people who seem to have it all figured out.
That’s how I felt when I came across David Meerman Scott’s blog- Web Ink Now. I downloaded The New Rules to Viral Marketing and just devoured his amazing content. According to David, ebooks are the new white papers and he describes them as one of the most powerful forms of “word-of-mouse” content. He is prolific, a maverick and thought-leader in his field. My favorite is he refuses to be on LinkedIn, you’ve gotta read why. Just as I predicted, Social Networking fatique would be settling in eventually and wrote about it earlier this year in my 2008 Inside Sales Trend White Paper. Ask me to send you a copy.
His new book, World Wide Rave will be launched in March of 2009 but he is already blogging about it and creating the viral groundswell that will catapult sales of his book. Especially when he describes his book as Creating triggers that get millions of people to spread your ideas and tell your stories. It’s relevant.
It’s not just about linking and tagging anymore, it’s about connecting with a few centers of influence who tell more people to tell more people. Are you ready to go viral next year?
1 Comment
Hi Josiane,
Hey thanks for writing about my stuff. Love that you called me a “maverick” - thanks - made my day.
Forget the marketing plan. Imagine if you had spent hours and hours writing and publishing an ebook instead?
Take care,
David