Different Messages= Different Titles

 What do you think keeps a CEO awake at night compared to a Product Manager? These are very different things and it’s important that we customize our message and make it appropriate for each title. When our connect rate is so low these days and we finally get to a CEO- if we come unprepared, we’ve blown our chances. I like what John Jantsch has said in his recent post titled Has the CEO Heard of You?

So what keeps people awake at night, the following includes an outline of the various hierarchies, what their stay awake issues are and the appropriate language for each: