The best thing about an E.D. (Economic Downturn) is that it levels the playing field. It’s a humbling experience that always builds character and drive. This week I noticed everyone is in new business development mode. I’ve received calls from sales managers who run field teams asking if we can help them pump their prospecting muscles because T&E expenses are cut and they have to get something going.
Don’t be too proud to prospect- look at it as market research
Don’t be too nervous to prospect- the more you do it the better you get
Don’t be too frustrated to prospect- although inbound leads are great, reaching out is still essential
Don’t be too slow to prospect- for each day you are not prospecting, there’s more people getting in front of you and getting their hands on the limited budget pool
I got a new toy this week, it’s this totally cool Personal Call Recorder by Digital Loggers, Inc. You upload the software and get to record all your calls. Yes, I am prospecting also these days and having fun using my new recorder. Listen to my
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call- one who clearly isn’t sales 2.0 ready.
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