I recently had the pleasure of training a talented team of sales warriors for a new and upcoming Charleston-based company, PeopleMatter. This young company has founder Nate DaPore as President and CEO, and I can’t think of a more energizing, motivating, charismatic CEO to run a company. Also, the Telebusiness Alliance’s board member Ben Nachbaur is at the helm as VP of Sales.
These guys are on fire in the hospitality/service/restaurant arena. They are the only talent management solution for the service industry and are already experiencing some enormous wins.
After spending a few days with them, I can see why: they are creative, driven, smart, and motivated. Oh, and how could anyone say NO to their Southern charm and great hospitality? These are true sales warriors — pushing the technology and communications envelope to another level.
One sales hunter, Andy Bagby, is a Senior Account Executive at PeopleMatter. Andy is a true Millennial who is not going to just let the phone and email be his only outreach options-. He’s from the Internet Generation, described in the company’s well-written white paper on Getting the Best out of GenY. He has received positive and immediate response from text messages he sends confirming upcoming appointments and demos. He was kind enough to share his success:
For prospects that were close but have faded: “Hi Josiane, it’s Andy with PeopleMatter. I’ve had some trouble reaching you and I know you’re very busy. I figured text was the best way to touch base. Do you have some time tonight for a quick conversation to discuss next steps?”
For prospects who are delayed on their signed contract:“Hi Josiane, I hope the weekend is going well. I know you’re running around, so I wanted to send over a quick text to check on the status of the service agreement I sent over.”
For prospects who have lost touch: “Hi Josiane, it’s Andy with PeopleMatter. It’s been a while since we last connected. Do you have some time today for a quick conversation?”
Andy says that the first two examples have lead to signed deals!
PeopleMatter’s inside team is of the hybrid-type: earn time over the phone, get the appointment, and show up with lots of swag. Their personal signature is this great cowbell. 
Their cool cowbell concept is a riff on that hilarious SNL skit in which when Christopher Walken listens to Blue Oyster Cult play and requests “More cowbells!” in their sound. Watch it again here: 
This time of year we need to hear lots of cowbells as salespeople are coming up to their most critical selling months of the year. Cowbell Sounds = Closed Opps.
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