Buyer Behavior

I’ve been thinking of taking a workshop this weekend, the price is right, I have the time, I know it will be good. So what am I waiting for?  

Honestly, I’m waiting until it sells out and I can negotiate my way in. That’s right, no matter how many more choices are made available for us, we make our purchase decisions out of emotional reasons. Sure there is the fear and risk factor but there is also the prestige and competitive factor. I like this photo because it advertises condos that are sold versus the ones which are still left unsold. Will the few remaining ones sell faster?

Compelling events is what we need to talk about more often with our prospects. What is driving them to look at your solution? What if they don’t buy now? What will happen? Who will suffer? What problem will they have to address? Going, going, gone.