All I’ve Got is 4 Minutes

What can one do in 4 minutes? That seems to be the magic request these days for a demo, presentation, sound byte, first impression, song, rant, words of love, saving the world or even eating an entire meal. As statistics continue to prove that fewer meetings are being granted for field and inside sales teams and even demo and webinar requests are being denied when asking for 60 minutes. It’s actually a negative request- to ask 60 minutes of one’s time.

I’m excited about a new product out there called GoldMail - it’s the latest in messaging.  These guys have it going on. It’s super easy, you can create, deliver and track high-impact messages using PowerPoint, text and voiceover. I’ve been feeling my eblasts are getting stale, the response rate isn’t where it should be and everyone’s inbox has too much content in there. This is the next step from content as it includes sound and fun visuals.  I tried recording it and I wanted to get it to 2 minutes but it’s about 4 minutes. It’s my first pass at this.

That brings me back to the 4 minute rule- and how much can really be accomplished in 4 minutes. I’m giving you a choice: You can either listen to my GoldMail 4-minute compelling introduction and overview or to Madonna and Timberlake’s video titled “4 Minutes.”