In today’s communications mediums such as phone, email, texting, IMing, blogging, and chatting- we are all trying to get our message through in this noisy world. What about whispering? When’s the last time you whispered into someone’s ear? I can only remember a few times as an adult when someone whispered in my ear- I have very real memories of that. I remember my daughter and I used to tell each other secrets and whisper in each other’s ears. It felt so important and personal.
In the sales world, I don’t recommend coming away from a demo and whispering something in your prospect’s ear. Or when you first meet them, instead of shaking their hand, just leaning over and whispering something. Social Networking is a form of whispering as it’s subtle and deeper way of communicating. It’s highly personal too- for example if you are contacting someone within your network and someone comes forward and mentions some shady past business deal, that sticks more than anything. That’s like whispering in someone’s ear.
When prospects are considering your solution, they whisper around to learn more about you and your company. What they learn from friends, peers and colleagues is more than you intended and that will usually influence their decision.
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