The Sales 2.0 conference is coming up next week here in San Francisco and will be hosted by Selling Power. After reviewing the great speaker line-up and agenda, it seems there will be more people sharing their tactics for implementing sales 2.0 solutions within their departments versus people wondering what it is.
But I’m still surprised how many of my customers and prospects are way behind and not sure where to start on the Sales 2.0 front. Well, my theory is that Sales 2.0 is a mindset and begins with values you want to take on. Its just like deciding you want your office to be paperless- you need to think through all the areas and readjust your thinking before you hit “print.”
This starts with you and eventually more will catch on. Here are some ideas on how to adopt Sales 2.0 values:
1. Use your tools- If SFDC is your tool, than use it and don’t just use 10% of it but really use it to it’s maximum capability. This becomes your central repository of information.
2. Make new friends from the marketing department- Your sales skills must expand out to be marketing skills because this world is expanding and spilling over to sales each minute.
3. Use less words when you talk- Seriously, using too many words is no longer Sales 2.0 efficient. There’s no reason to go on and on and on to make a point.
4. Blogs are not going away- When salespeople tell me they don’t have time to read blogs, they are making a big mistake. Blogs are becoming one of the strongest prospecting tools out there. Many CEOs have great blogs and reading what is on their mind is a great way to connect.
5. Stop abusing social networking privileges- There’s an etiquette on how your participante in social media. Don’t charge forward asking for jobs and basically not giving anything in return.
So look around and hang out with people who you believe are more Sales 2.0 centric than others.
It’s been three years since I’ve been blogging-
My blog posts from February 2008, February 2007 and February 2006
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