Lead Generation is all about Digging

I’m writing on my new WordPress version and it’s pretty nice. I think I’ve accidently erased all comments so please don’t take it personally. I promise from now on, I will not only respond to your comments but I will also approve them for publication. That is if they are nice comments, of course. Any rants, thoughts, opinions, feelings and general conversation is very welcome. Bring it on, please even my sister who reads my blog all the time and wonders when I will write a post about her. I’m already threatening her with my new t-shirt that I just got from the BlogHer conference that says “be nice to me or I’ll blog about you.”

On July 29th, Genius is partnering with NetProspex on a great webinar titled Sales and Marketing Align to Optimize B2b Lead Generation and they will discuss this the essential components such as strategy, tactics and tools. Don’t worry, it won’t be some boring yawnfest webinar on data cleansing but instead what happens when sales and marketing are incapable of efficiently leading a successful lead generation program.

If we just take it to the sales level, I think there’s a lot of digging that needs to happen on the salesperson’s side that isn’t happening. It’s summer so time to take out your buckets and shovels and start digging. Remember when connect rates are dropping, this impacts your call activity in general. Take advantage of each call with stronger and deeper qualilfication questions.

Just imagine how we hang up and know so little from each call. Set an ambitious call objective to get more from each call and check out my 8-step qualification criteria I call the TeleSmart Qualification Criteria that works will help you dig deeper and deeper.