I was conducting my needs assessment with my client and asking all about their inside sales organization. Their teams’ charter, structure, sales cycle, customer issues and sales challenges. Then I asked them about their marketing support, their lead nurturing program, lead generation, lead qualification and lead conversion program – they answered with Marketo, Marketo, Marketo.
Finally a company that takes the lead revenue cycle and manages the entire front and back-end process. They have figured out the science of lead cultivation and added a strong sales flavor to make it stick. Marketo is featured in our Smart Selling Tools of Inside Sales eBook as this is a must-have tool when it comes to marketing automation throughout the sales cycle.
Yesterday they launched the first webinar series through their Revenue Masters Webinar Series, an excellent line-up of fantastic sales and marketing thought leaders.
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Thanks for the kind words. We look forward to working with you even more closely!