Musings from Austin

I’m in Austin working with Harte-Hanks. They are a great client - the culture is vibrant, smart, friendly and very professional. These guys have been around a long time - they started as a newspaper company in the early 20s. Now they have a strong outsourcing presence in both the inbound and outbound direct marketing world.

They’ve made a big investment in TeleSmart, as their entire outbound inside sales organization is being trained on the TeleSmart 10. So this week I’m certifying their trainers to deliver this. It’s great walking around the sales floor- there are rows and rows of cubicles all staffed with dynamic agents who are on the phones. Each agent may be assigned a different outsourcing account, and you can hear how different their messaging is compared to the a guy right next to them who is assigned a different account. The TeleSmart 10 methodology brings everyone together because these are set skills everyone must have when they are on the phones no matter what selling environment you are in.