The publishing industry is reverberating from the after shocks of Seth Godin’s plans to move to a self-publishing model. After publishing 12 best- selling books, he is moving into the “infinite shelf space” through his ebooks, PDF’s and every which way our digital Customer 2.0 wants to read. He believes it will bring him closer to his “tribe” and based on
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, permission marketing and ideas viruses is what it’s all about.
I’ve been writing about Sales 2.0 for a few years now- educating salespeople on the new sales landscape and informing them on what’s dying a slow death. How do we keep up with what is going, going, gone and still prepare for the future? We must first acknowledge what’s dead- especially when it comes to the publishing world- check out Bring Out Your Dead. Next, we must devour anything that has to do with future trends to prepare ourselves for a new reality. Or we can listen to what our sales guru Zig Ziglar has to say in simple terms on the Future of All Marketing and Promotion.
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