Where are your prospects hiding? When research indicates that up to 30% of texts we receive are blatant lies, its fair to assume that many emails we receive may include some lies – and certainly rejections. We know how much easier it is for someone to press “send” instead of picking up the phone to explain anything.
When we receive an email rejection from our prospect, we must reply immediately. Literally, within seconds.
Here is a great example of a real email exchange that lasted a few minutes. Check out how the rep (names changed!) resurrected this email rejection and turned it into a phone call:
From: John Smith
Sent: Wednesday, August 31, 2011 2:17 PM
To: Susan Brown
Subject: It’s Not Too Late for [name of your company] and [name of prospect's company]
Hello Susan,
I’m following-up to see if you’ve had a chance to review the information I previously sent.
Please excuse me if I’m being overly persistent, I’m just very confident in our solution and its ability to attract and retain talented people.
The [name of your company] Platform helps you find the dependable, passionate people you need to build the [name of their company] brand and deliver outstanding customer service.
We currently help organizations like Noodles & Company, Papa Gino’s,and Boloco hire, develop and engage exceptional employees through a
comprehensive suite of online HR tools.
Please check out these brief videos that give an overview of our [sample video]
Thank you for your time,
From: Susan Brown
Sent: Wednesday, August 31, 2011 3:21 PM
John,
Could you please remove me from your contact list?
Thank you.
From: John Smith
Sent: Wednesday, August 31, 2011 2:30 PM
Hi Susan,
Thanks for the note.
I’m sorry that you don’t want to speak as I believe it would be, at a minimum, an intriguing conversation for you.
Have a terrific week and if you change your mind, please know that I would be thrilled to speak with you
Best,
John Smith
From: Susan Brown
Sent: Wednesday, August 31, 2011 3:30 PM
GOSH you sound so nice and knowledgable but I am so bombarded with sales calls daily, my email is overwhelmed and I am not sure if I know with all of the buzz words what you are really trying to sell me!
From: John Smith
Sent: Wednesday, August 31, 2011 2:35 PM
That is too funny and I’m so sorry to sound sales-ey! Would you be willing to give me 5 minutes and I’ll speak like a human?
Best,
John
From: Susan Brown
Sent: Wednesday, August 31, 2011 3:34 PM
At 4pm
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