Yesterday morning when I sat listening to Benioff’s Dreamforce keynote, I was struck with the reality that we will no longer be contacting people by phone or email because they will be in the cloud and part of the social chatter. Getting a response will mean following them on Twitter, fanning them on Facebook or connecting with them through LinkedIn.
Great- just when inside salespeople have their phone and online piece figured out, now there will be more expectations to become part of the cloud chatter as they use their social tools wisely to generate revenue. My advise- invest wisely in learning these tools now.
I was also impressed with how a 1.3 billion dollar company has generously donated 1% of their profits and time and created Salesforce Foundation which 1% time, 1% equity and 1% product. Their integrated philanthropy is one of their core values and their contribution has changed the face of volunteer work. Look for a cause and give back.



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