Stop begging for leads

It’s time to stop begging for leads and effectively work the ones you have. There is a huge need for strong lead nurturing strategies and stats to support the fact that a large percentage of leads that marketing provides sales are not effectively nurtured. It’s easier to look to other departments, individuals, processes, tools for what is needed than to work with what you have.

I enjoyed watching the talented Amy Black, from Kadient in her music video rendition of “I need a playbook sales hero” which explains why she is tired of living in ”sales portal hell” and believes if she has a “playbook” this will solve her lead nurturing process and make it more efficient. 

I agree that inside salespeople need a road map because the level of paralysis they struggle with isn’t getting them too far on the lead nurturing process. So next time you complain about not having any leads, spend time working what you have and work it right.