Striking up a Partnership

What type of partnerships have you set up for yourself?  There are millions of partnerships people can set up depending on what their needs are. Partnering can include forming a strategic alliance or it can be an agreement between two people to work together on a common goal..  I always like Kare Anderson’s approach to partnering as she’s even published a book titled "Smart Partnering"  where she provides examples of strong partnering opportunities and get’s you thinking about creative ways to build partnerships.

The benefit to partnering is to increase your reach and exposure into a new audience or market. Certainly the companies you work for have strong alliances and partnerships they’ve created where it becomes a win-win for the customer. We all know about the big partnerships out there but what about the small ones, what steps can you take this week to form a strong partnership?

Here are some personal and business partnership ideas:

Sales partnerships- partnering with SE, field partners, consultants, management in the beginning, middle or end of sales cycle.

Lead generation partnerships- form a lead exchange network where you share opportunities together. Reach out to unchartered territory and try something new.

Personal partnerships- It’s usually things you can’t seem to get to and forming a partnership can hold you accontable for results. Sometimes just relying on your significant other can be too much pressure.  Try partnering around exercising, dieting, investing, writing, organizing, etc.

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