Two important conferences are coming up in San Francisco next week: Selling Power’s Sales 2.0 Sales and Marketing Conference and the Web2.0 Summit. Guess what the topic of choice will be? Social. That’s right, everyone will be swimming in the social river.
Here’s the new Social Revolution video that make a convincing case that social media is not a waste of time
The recent Inbound Summit on the topic “Social Media is Getting Tired: Social Business is the New Frontier” is a fantastic panel discussion with folks from Salesforce.com, Sugar CRM, and Nimble. Listen to what these thought leaders have to say about Social CRM and how it is being utilized. Especially the highly animated Jon Ferrara, CEO of Nimble. About 9 minutes in, Jon does a great job of explaining the real reason why information capture and notes are not fully integrated into the CRM from a sales perspective.
Just in case you still think “Social Media is a Waste of Time,” read this interesting Inc. article.
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