Taking your demin seriously

My daughter is serious about her jeans- designer jeans that is. We visited my good friend Audrey and stayed in her house a few years ago. My daughter still remembers the time we got ready to go out to dinner and she stumbled into Audrey’s closet and became hypnotized by her demin collection.

“Mom, did you see Audrey’s closet?” She said out of breath.

“They are just jeans, Briana.” I replied.

“Mom, you don’t understand what was in there. It was a shrine of amazing jeans and not just one but multiple pairs of jeans. She had True Religion, Rock & Republic, Citizens, Antik Jeans, J Brand, Paige Premium, Lucky, Marc Jacobs.”

Maybe it’s because in the old days when I worked in the fashion industry, I worked for a jean manufacturer called Union Bay Sportswear. It was such a fun time in my career and selling demin was a great way to make a living. This little company grew over night and got their name of the map for their incredible denim.

Each season, my department store and speciality store buyers came to preview the new season’s line. Each season the designers would prep the sales reps with their latest strategies and techniques on denim treatments. The wash was different one season where they loaded jeans and washed them in with heavy rocks. The treatment was unique because they loaded jeans on the back of a truck and drove it around with the denim hanging off the back so it would have instant worn quality. The color always changed.

As you know, demin weighs a ton. When I went on the road to sell my denim, loading 50 pairs of denim would be too much, so instead of lugging my heavy line of jeans to show buyers, I just carried the pockets and thousands of dollars were spent based on pocket treatment.

We are all have a denim attachment. Some keep their jeans from high school and some wear the same jeans over and over again. Our denims define us and tell everyone more about who we are.