When you are making new introductions, don’t just count on your phone and voice mail efforts. If you are keeping track of outbound call metrics, you must also keep an eye on outbound emails. The phone can no longer stand alone. Email is necessary to back up your prospecting efforts. So how does it work? Theses two should be synchonized to work within seconds of each other. That means, it doesn’t make sense to leave a voice mail in the morning introducing yourself and send a follow-up email at the end of the day. The response rate increases when the two work together at the same time.
The good news is they both have similar attributes and challenges, such as:
Tone: We can write and speak with so many different tones- whether it’s confident, authoritative, direct, tentative, conversational, formal, enthusiastic, trustworthy, intelligent, professional, inviting, or interesting.
Word Choice: Are the words organized, weak, overused, abused, techno babble, visual, strong? Is the manner of writing and speaking concise, succinct and articule?
Pacing: Usually we measure this when we speak as talking too fast, too slow, or steady.
Organization: What is the clear call or writing objective? How are you setting expectations with your speech or your email?
Since these two complement each other so well, invest time in making them look like they match and putting your vocal and visual stamp on your messaging.
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