Watch Out- It’s the No-Po Entourage

Movie stars walk around with their posse and politicians have secret service men surrounding them. Well the No-Po entourage population is increasing. Remember my No-Po concept is about selling to the wrong people - the ones with no power, no influence and basically no purchase orders. Well a No-Po entourage is about lots of people working together for a common purpose- figuring out who has the power. It’s highly entertaining.

Today I got a call from a bonafied No-Po who was referred to me by her boss who is part the No-Po royalty. That’s right, he’s part of the powerless hierarchy that sit on non-existant budgets. This No-Po today sounded very important- she even used big vague words that people in power use.

So, what exactly do they do all day? I have no idea. They call on vendors, ask for long meetings and lots of information to help them become more knowledgeable in their jobs. They also like to bounce ideas by you and sometimes they get real candid and share their frustration. Their budget doesn’t really exist, it is lost in some black hole.

Why do we get sucked in:

1. Collecting names and navigating into a company is key so the more names we can gather- we believe we are on the track.
2. We like referrals and since one No-Po referred them to you, it makes sense to talk with them.
3. We want to believe they are a link closer to the high influencer than the next person so you give it a shot
4. The give you more information than before so we believe we are farther along when actually we have taken many steps back
5. How can we refuse their geniuine interest in our service or solution

It’s quarter-end and one of the most important quarters of the year, don’t waste your time with these No-Po’s.