The Sales and Marketing Love/Hate Relationship
The Sales 2.0 Conference is happening this week, and everyone is talking about how sales and marketing must align.
There’s a thin line between love and hate when it comes to the relationship between sales and marketing. There’s always some finger-pointing from sales when it comes to marketing support: Sales needs them, but and when they step in, it’s never good enough.
Here are some of the most common love-hate issues:
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What Sales Loves about Marketing |
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What Sales Hates about Marketing |
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Lots of leads |
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Too many leads to keep up with |
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Vertical-specific case studies |
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Case studies with accounts that are not relevant to specific territories |
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Competitive comparisons |
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Comparing the wrong competitors |
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Voicemail and email templates |
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Templates that have too much senseless marketing-speak |
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Help on designing PowerPoint slides |
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Slide deck is too big to present |
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Great company videos |
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Videos are too long and technical |
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Lead scoring |
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Not in agreement on lead qualification |
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Landing pages and calls to action |
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Confusing website |
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Mass mailings |
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Spams their customers |
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When they offer road shows in region |
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When sales has to help invite people to road shows |
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