The Sales and Marketing Love/Hate Relationship

The Sales and Marketing Love/Hate Relationship

The Sales 2.0 Conference is happening this week, and everyone is talking about how sales and marketing must align.

There’s a thin line between love and hate when it comes to the relationship between sales and marketing. There’s always some finger-pointing from sales when it comes to marketing support: Sales needs them, but when they step in, it’s never good enough.

Here are some of the most common love-hate issues:

 

What Sales Loves about Marketing

è

What Sales Hates about Marketing

Lots of leads

è

Too many leads to keep up with

Vertical-specific case studies

è

Case studies with accounts that are not relevant to specific territories

Competitive comparisons

è

Comparing the wrong competitors

Voicemail and email templates

è

Templates that have too much senseless marketing-speak

Help on designing PowerPoint slides

è

Slide deck is too big to present

Great company videos

è

Videos are too long and technical

Lead scoring

è

Not in agreement on lead qualification

Landing pages and calls to action

è

Confusing website

Mass mailings

è

Spams their customers

When they offer road shows in region

è

When sales has to help invite people to road shows

 

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