Training in Amsterdam

 “I amsterdam” is a new positioning statement to assert Amsterdam into the international arena. It’s a great marketing campaign as it clearly brands how unique Amsterdam is. I’ve been visiting museums all day–checked out the Van Gogh museum today. What a talented and emotionally tortured soul he was. The differences in his paintings, which largely depended on his moods, are amazing. Here’s a question: what type of salesperson would Van Gogh be? Probably pretty high maintenance, not too competitive but highly influential.

I walked through Anne Frank’s house and spent time in the annex where they went into hiding in 1942. It felt very surreal being in that house trying to imagine what it must have been like for the 7 people hiding in there. You get a real sense of the isolation and fear they experienced on a daily basis.

So my hotel is in Dam Square, a centralized location, and nearby is the famous prostitute section called the Red Light District. I like how Nick Middleton describes this district in his Travels as a Brussels Scout book. It’s a real scene walking down this narrow pathway with canals in between, women in windows all dressed up and ready.

This week I’m here to certify a dozen trainers on my TeleSmart 10 sales methodology. They are coming from all over–Germany, Italy, Amsterdam, AsiaPac, US–and it will be great fun to put all these talented people together and work on a common theme. Cheers!