My Smart Selling on the Phone and Online book is shipping this week and besides getting lots of congrats from wonderful clients, friends and colleagues- it’s hitting the charts on Amazon- YEAH!
This morning, an email I received about an upcoming book-signing with an inside sales team looked like this:
Hello,
I ordered 30 more books, so I am a bit concerned that you will have the strength to autograph all of them. Take your vitamins!
Cheers,
We will reach our goal to get this book into every inside sales person’s cube because it’s the sourcebook they’ve been waiting for:
Writing the book was very rewarding and now the marketing and publicity engine is in high gear. Want to know what I’m up to this week in this area?
1. Podcast Interviews- Eyes on Sales- check out a couple interviews with Leah Rust on the book and my top 10 trends
2. Sales Author Partnerships- Sharon Drew Morgen has a new book coming out, Dirty Little Secrets, and she is revving up her engine.
3. Conferences- The B2B Marketing Sherpa Summit 2009 is the place to be on Sept 23rd and 24th in San Francisco- I’ll be there signing my books and giving the first 25 issues out free.
4. Blog Book Tours- Sharon Drew was already kind enough to blog about me and watch tomorrow for Follow Friday as Alice from my publisher, Amacom will feature my book
5. Webinars-If you want to be the first to get a sneak peak at my book chapter, tune in for my Smart Selling Segment webcast.
I feel like that Bing commercial when they guy only talks in search terms- well I live and breathe marketing and publicity these days. Any idea I have can be retweeted, blogged and podcast interviewed.
1 Comment
An insightfull post.
Apart from traditional marketing, these days most of the marketers use viral marketing. I came across a website called http://www.how2talk2.com. It allows people to write articles about their products and services for free in a fun way. You write an article in the form of how to actually talk to someone and you can include links on all of your websites in your articles.
Also, thanks for the great post!”