Tomorrow is our Customer 2.0 Mad as Hell panel discussion with a great line-up – I can’t wait. This panel discussion will focus on today’s Customer 2.0 and why they are so incredibly pissed off. But wait, why are they so mad?
Who’s to blame? 
It’s about time salespeople and managers and VPs take the blame for being the ring leaders on abusing their sales privileges with this customer. They’ve had it and here’s why:
They are saying ENOUGH when they see a huge PowerPoint slide deck.
They wonder if you are SERIOUS when you request long meetings and invite all your SEs to drive the demo.
They are SICK of dialers and robotic reps who are calling down on their campaigns and blitzes.
They don’t want to be PUSHED to make decisions as they are on their own time.
They are desperate for ENTERTAINMENT and would rather watch a YouTube video instead of downloading a white paper.
They want SPACE when they vanish on you because they will eventually come back.
They are not MONOGAMOUS and want to keep their options open.
They FREAK OUT when you call their boss to get your purchase order signed.
They will NOT TOLERATE your lack of sales intelligence when you contact them.
They are APPALLED when you try sending Outlook Meeting requests without getting commitment.
Tune in tomorrow for more on this topic.
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