April 10, 2008
The trouble with Assumptions
Every year I join my good friends Ann and Alan at the San Francisco International Film Festival. This year the list of movies looks very promising. I can never keep up with Ann and Alan- they are true movie buffs. They watch over 100 movies- not on NetFlix but they actually go to the movie theatre. And we wait impatiently for Ann to publish her Movie Picks each year- she assembles a high quality list that includes Comedy, Drama, Foreign, Documentary and Thriller. ![]()
I don’t go to as many movies because I’m usually busy choreographing a movie in my mind about something. We all have a movie playing, don’t we. I would compare this to making assumptions as this is our way of creating something in our mind. I believe assumptions get us into trouble. Assumptions are something we think or believe or assume will happen. Remember assumptions are not fact based, they are what we want to believe. I have lost friendships because of my assumptions and have felt betrayed, disappointed and angry all because I assumed something that wasn’t. Someone said one thing and I believed it was something more. A promise that was made was only a promise but I assumed it would lead to something else and didn’t.
In sales we assume a lot. We stop listening too fast and move into assumptive mode. Our manager invites us to assume by asking questions such as, “if this deal were to close this month, how much would you forecast it?” We have a great conversation with a prospect who really likes your product/service and explains how perfect it is for them right now and we assume they will buy. This happens a lot more than you realize.
Check things out before the movie starts running in your mind. Spend more time on the moment and less time on what it could be or what it was.

