The only way a salesperson will survive in this Sales 2.0 landscape is if they can write. What used to be the “gift of gab” in sales is now the “gift of the written word.” Everything you do in sales requires you to write- from a simple email to proposal to newsletter to LinkedIn message [...]
Cubicle Chronicles: Productivity and motivational tips for inside sales warriors. By Josiane Feigon.
Archive for the ‘Email Marketing’ Category
Is it about the list or about the salesperson?
I just attended the Marketing Sherpa B2B Summit in San Francisco and there were tons of list brokers, dealers, scrubbers, wheeling and dealing on their cost per lead. I heard conversations such as, “we outsource the dialing functions with a small army in Mumbai” to “we have a team of retired vets in Sunnyvale dialing [...]
TeleTwittering
I spent the entire weekend at a cocktail party. I mingled, listened, laughed, and walked away from some boring conversations only to find very insightful and engaging discussions nearby. Instead of drinking Mojitos, I ordered Twitter shots.
It all started on Friday afternoon when I decided to download Problogger’s Twitter Survival Guide. Darren Rowse just has a [...]
The Real Winners of March Madness
The sales weather outlook looks promising, there’s a recent flurry of activity signaling a strong start to a new quarter. I conducted a training last week and talk about REINFORCEMENT and ROI. This smart manager did not want to commit to training on Friday because that was their March Madness Day. That was the big [...]
The Future of Sales Training
Don’t worry, I’m not shelving my dry erase markers and white board just yet but have definitely noticed in my prospecting efforts when introducing my company as an inside sales training company, the silence on the line. As if I were selling luxury cars or asking them to book their next President’s Club in Bali.
How will sales [...]
Slump to Pump- 50 Tactics for Selling through a Downturn
1. Pump up your power—and be aggressive.
2. Master your tools.
3. Increase sales to existing customers.
4. Create a low-priced easy entry solution.
5. Talk value instead of price.
6. Upgrade your digital footprint.
7. Keep your eye on the competition.
8. Step up promotional efforts.
9. Build a strategic and tactical territory plan.
10. Explore new verticals and markets.
11. Practice the 8-slide rule for all power [...]
World Wide Rave Brilliance
I wanted to go to the Warhol party at San Francisco’s DeYoung Museum this weekend but it was sold out. Isn’t Andy Warhol the one who coined the 15 minutes of fame phrase? He said that everyone should be famous for 15 minutes or is it about spending 15 minutes with someone famous?
I’ll go with the [...]
Are you the last one standing?
I always make fun of my friend Stu who has never been great at finding a new job. He is the type that hangs on for dear life when he is employed- you know that type? They are the last ones standing even after the movers have come in to pick up the fax machines and file cabinets. I [...]
Writing the Manuscript was the Easy Part
A few weeks ago, I finished the book manuscript and now have 9 months until it hits the book stores. You would think this would be the time to take a much needed vacation, catch up on the social networking circuit and sit tight waiting for my book to be listed in Amazon. This great [...]
Superbowl Winner
I didn’t watch the Superbowl today- it’s not a tradition that I follow. A few years ago, I was invited to a Superbowl party and I thought it would be fun to check it out. Just as I walked into the party, the host asked me to place a bet because there was a lot [...]
