One of my favorite Silicon Valley CEOs, Gary Read, is in the process of launching his new company. After reading his great blog, I had the pleasure of learning how a true leader plans out a vision for his new company. When I wrote a business plan for my company many years ago, I spent months preparing, researching, [...]
Cubicle Chronicles: Productivity and motivational tips for inside sales warriors. By Josiane Feigon.
Archive for the ‘Email Marketing’ Category
Building an Email Template Library
Why do my clients cringe every time I ask them about building email templates? It’s a very touchy topic for many reasons. Here are a few: 1. They let their templates get old and useless: Email templates are constantly evolving documents. Chances are that new product changes and audience habits mean that the email you [...]
How many attempts before closing your lead out?
Marketing and Sales departments are busy filling the sales leads buckets. They’re also encouraging salespeople to hold on to precious leads longer and not toss them out so quickly. How many times should you follow-up on an unresponsive lead before closing it out? The answer depends on the types of leads you receive, the length of [...]
It’s about time you got smart about your writing
The only way a salesperson will survive in this Sales 2.0 landscape is if they can write. What used to be the “gift of gab” in sales is now the “gift of the written word.” Everything you do in sales requires you to write- from a simple email to proposal to newsletter to LinkedIn message [...]
Is it about the list or about the salesperson?
I just attended the Marketing Sherpa B2B Summit in San Francisco and there were tons of list brokers, dealers, scrubbers, wheeling and dealing on their cost per lead. I heard conversations such as, “we outsource the dialing functions with a small army in Mumbai” to “we have a team of retired vets in Sunnyvale dialing [...]
TeleTwittering
I spent the entire weekend at a cocktail party. I mingled, listened, laughed, and walked away from some boring conversations only to find very insightful and engaging discussions nearby. Instead of drinking Mojitos, I ordered Twitter shots. It all started on Friday afternoon when I decided to download Problogger’s Twitter Survival Guide. Darren Rowse just has [...]
The Real Winners of March Madness
The sales weather outlook looks promising, there’s a recent flurry of activity signaling a strong start to a new quarter. I conducted a training last week and talk about REINFORCEMENT and ROI. This smart manager did not want to commit to training on Friday because that was their March Madness Day. That was the big [...]
The Future of Sales Training
Don’t worry, I’m not shelving my dry erase markers and white board just yet but have definitely noticed in my prospecting efforts when introducing my company as an inside sales training company, the silence on the line. As if I were selling luxury cars or asking them to book their next President’s Club in Bali. How will [...]
Slump to Pump- 50 Tactics for Selling through a Downturn
1. Pump up your power—and be aggressive. 2. Master your tools. 3. Increase sales to existing customers. 4. Create a low-priced easy entry solution. 5. Talk value instead of price. 6. Upgrade your digital footprint. 7. Keep your eye on the competition. 8. Step up promotional efforts. 9. Build a strategic and tactical territory plan. 10. Explore new [...]
World Wide Rave Brilliance
I wanted to go to the Warhol party at San Francisco’s DeYoung Museum this weekend but it was sold out. Isn’t Andy Warhol the one who coined the 15 minutes of fame phrase? He said that everyone should be famous for 15 minutes or is it about spending 15 minutes with someone famous? I’ll go with [...]
