November 19, 2007
Self-selling Utopia
My sister likes to chat on skype and a typical chat from her will look like this:
Hey sis
Are u there?
I want to ask you about coming up to the city the weekend of the 3rd, will you be around?
K and J want to come and we want to stay at your house. We can all have dinner together on Saturday night and stay until Sunday- can you hang with us? We want to try that new Japanese restaurant near your place. Maybe at 7:00pm?
What do you have going that weekend? You’ll probably be taking a few classes, how about a bike ride? We could all do a hearty ride together? Sounds, good, we’ll load the bikes up in the car- you’ll have to see J’s new bike? Have you been riding lately? Now that it gets dark early, does your bike have a good light? I’m sure you’ll be up for a ride with us.
Are you there? I’ll try you on your cell and in the meantime, look at your calendar and let me know if this date works.
I use this anology because it reminds me of salespeople who finally get a live call after dialing for hours and getting stuck in voice mail jail. Once they hear a living and breathing voice on the line- this launches them into self-selling utopia.
Have you ever sold from self-selling utopia? It’s a very comfortable, familiar and safe place to sell from. It’s comfortable because you don’t have to risk rejection, it’s familiar because you mostly do all the talking and it’s safe because if anyone is going to reject you, it will come from you first. This is the way it works:
1. The salesperson engages the prospect with an introduction
2. Salesperson initiates discussion by asking a strong probing question that encourages the prospect to respond
3. The prospect begins to formulate their response but the salesperson interrupts by volunteering the answer and formulating another question and attaches a quick explanation of that question.
4. The prospect is still attempting to answer the original question before tackling the latest question but gets side-swiped once again with a new question from the salesperson.
5. The prospect begins to shut down in their listening and starts to look for an easy exit.
6. The salesperson misinterprets the silence from the prospect as interest and now begins to push for an appointment.
7. The prospect is mentally exhausted and weakens their stance by accepting an appointment hoping to get the salesperson off the phone.
8. The salesperson confirms the appointment, explains what it will include, provides more information on preparing for the appointment and asks the prospect if they have any questions.
9. The prospect doesn’t even know where to begin with questions and isn’t exactly sure who this salesperson is and what their company does or how the solution can help their organization. They just want to get off the phone and feel warn out with the call.
10. The salesperson puts this appointment on the calendar and adds this prospect on their forecast that exists in self-selling utopia.
ore professional way to make good money. And every day, salespeople put themselves out there, acting for the sake of the sale:
