Registration for Thursday’s webinar on Top 10 Email Habits to Keep you Selling through a Downturn is out of control? Why so many registrants? Is it the topic? The Felicity/Josiane/Karl combo? The Email Control Hotlist I publish each year? I think everyone is scrambling to figure things out right now and this session is loading with insightful information so sign up.
Gary Halliwell is the founder of Netprospex, a new and upcoming company that is sponsoring Thursday’s webinar.
NetProspex is an information exchange allowing B2B sales and marketing professionals to buy or exchange executive contacts. I had the pleasure of talking with Gary, a fellow blogger and a smart guy who comes from 15 years in electronic publishing and was President of Zoominfo prior to launching NetProspex.
Why did you launch NetProspex? We launched the company a couple years ago as a result of the web 2.0 movement which made it possible to create an on-line executive directory that goes deeper than has been traditionally possible. We do this by pooling the combined knowledge of the sales community to create a database that includes difficult-to-find decision makers across a broad range of industries.
How do you see this helping salespeople? It’s really a time management tool for salespeople because they have better chances of getting to the right person by calling deeper and wider into a target account. If a sales person has greater visibility into more prospects in their territory with information on job titles, addresses, phone and e-mail contact information we can save the sales person a lot of time digging for the right contacts.
We make it easy for the salesperson, what does that mean? We believe that having the salesperson spend as little time as possible trading data or exporting data is important. We make it really easy for them by having them spend only a few seconds with the data and we take it from there. We invest a lot on the back end by cleaning, processing, verifying, and validating the data for accuracy.
There’s a lot of dirty data these days, how accurate is your data? Yes, contact data is like fish - it soon goes off. This is one of our biggest differentiators as our quality standards are extremely high. We validate all contacts traded into the database, so our accuracy rate is about 80% which means that 3 out of 4 calls must have the right contact. In addition, we throw out all contacts older than 2 years as older data becomes less accurate as executives change positions and companies.
You mentioned in your blog that outbound solicitation such as phone or email could be a thing of the past? Well I was suggesting that it sometimes feels like that. There have been so many advances with the web in the past 10 years primarily around inbound lead generation and lead management. We are just starting to see technology impact the outbound lead generation market, so now more than ever, hunters are a valuable commodity in many sales organizations. I don’t think it’s ever going to go away for salespeople to get on the phones and talk with more customers, especially in a down market.
In outbound efforts, calling on multiple contacts is the way to go? Collaborative decision-making is how most decisions are being made so the more people you call on and understand their roles, job functions, the better you can leverage this into your discovery calls.
What’s next? We want to stay focused on building the content and continue to increase the quality of the database by improving our technologies for automatically processing and cleaning the data that is contributed by users. Today, there are 3 million b2b salespeople out there and that is a massive runway for our on-line research tool. Ultimately we predict this sort of user-contributed contact database will morph into a true electronic marketplace which has fewer gatekeepers, and which delivers enormous value across the network of sales users.